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These nine elements can be mapped in a diagram that Osterwalder and Pigneur call the Business Model Canvas, which provides a standardized, visual way of analyzing, developing, and refining your ideas.
You can print out a large-format version of the Business Model Canvas and post it on a wall or spread it out on a table so that you and your cofounders can work on it together.
Figure 1.1 The Business Model Canvas
Copies of printed templates for the Business Model Canvas can be downloaded for free from businessmodelgeneration.com.
In certain circumstances, it is possible to create a successful new company by simply altering one of the nine business model elements in the Business Model Canvas as applied by competing businesses in the same market sector-for example, by discovering and applying a new channel for delivering value to customers; by devising a new way of forging intimate, lasting relationships with customers; or by identifying ways of improving the cost structure of the business and thereby making it more profitable3.،and Business Model Canvas will help your team hold more focused strategic conversations.
Their biggest takeaway: in order to prepare for innovation and design thinking, it is an absolute must that companies identify champion users of design tools, such as the Business Model Canvas, the
the Business Model Canvas, Value Proposition Canvas, as well as
BUSINESS MODEL CANVAS
TOOL BUSINESS MODEL CANVAS P116
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